Client: Capital City Alliance
Role: Design, Art Direction & Copy
Category: Branding & Campaign
Capital City Alliance (CCA) is a 501(c)3 nonprofit dedicated to making Baton Rouge better for all citizens regardless of sexual orientation and gender identity and expression.
CCA wanted a new identity. The older logo with the Delta (triangle) represents change, but doesn’t attract viewers and isn’t memorable. The result was a visual symbol that represents a wheel of progress. The overlapping colors symbolize bringing people together and also creates the illusion of movement, always moving forward.