Herman Miller
Aeron Relaunch

Client: Herman Miller
Role: Jr. Art Director
Category: Campaign
Agency: Sub Rosa
With: Jesse Johanning 

Herman Miller, the innovative minds behind the iconic Aeron chair, approached Sub Rosa to create a global campaign for the remastering of its signature product. Working alongside the Herman Miller team in an unprecedented collaborative effort, Sub Rosa provided brand strategy, campaign development, and asset creation for the performance-driving relaunch of an American classic.