Target + Trey

Client: Target
Role: Graphic Designer
Agency: Sub Rosa

Target is a partnering sponsor of the 2014 BET Awards’ 106 & Park live broadcast at LA Live, which featured the artist Trey Songz. Through this event Target had the opportunity to develop activations that result in branded content and consumer engagement for fans of Trey Songz, building anticipation for his upcoming Target exclusive album release. designs that follow build on the creative and artistic elements behind the album to engage fans both at the festival and elsewhere.

 

Microsite

 

Customized Trey Tees

The Performance
Photo CrediT: Zimbio